Real California Milk // CALIFORNIA REMIX

Real California Milk is a brand that doesn’t actually have any products. They’re a collective of California dairy farmers that sell their dairy to brands that make milk, ice cream, cheese, etc. So our job is to create preference for the state where the dairy is made.

California is home to diverse cultures, entertainment, music, and food innovation. And we have a way of making things our own – remixing. So we leaned into all those things that make our state great and created three music videos each in its own remixed genre with lyrics that speak to the best that California has to offer including its delicious dairy. These songs and videos featured up-and-coming bilingual Latinx artists; Bella Rabbit, Matt Reezy, and Sammy Arriaga.

Illustrations

We worked with our design team to create unique illustrations for each genre. These helped to make our drive-in theatre feel even more like a concert, playing on the screen behind the artists as they performed.