NINTENDO SWITCH PARENTS

Nintendo wanted to reach parents and show them that the Switch brings families together. We looked at each parent’s unique way of playing and used the Switch as a mechanism for bringing fun and connection to any situation.
In our Dad & Brother spot, we were tasked with selecting a game and chose to showcase the soon-to-be remastered 007. Fan were super excited about the release and this helped create more hype around the Switch. The other ad featured Mom bringing her daughters together with the Switch and Super Mario 3D World.